Driving Event Visibility & Engagement Through Social + Video Strategy
To expand the reach and impact of ECDataWorks events, I developed an integrated social media and video distribution strategy leveraging X (formerly Twitter) and YouTube. The goal was to increase event awareness, boost live attendance, and extend the lifecycle of event content beyond the live experience.
By pairing real-time event promotion on X with strategically repurposed post-event video content on YouTube, I created a continuous engagement loop to capture audience attention before, during, and after each event. This approach not only amplified visibility among our followers, but also transformed one-time events into enduring, accessible resources.
Image (below): Live webinar promotion on X and Youtube.
Image (below): Supplemental resource cards for support products introduced during ECDataWorks events.
Image (below): Branded X event cards depicting pre event, during event, and post event with links to live/post event video recording.
